Privacy Policy

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Effective Date: June 11, 2026

SORA by Hotel Collection ("SORA," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit soraworldcup.com (the "Website"), register for events, make reservations, join mailing lists, or otherwise interact with us.

If you do not agree with this Privacy Policy, please do not use the Website.

We may collect information you voluntarily provide, including:

• Name
• Email address
• Phone number
• Reservation information
• Event registration details
• Marketing preferences
• Messages or inquiries submitted through contact forms

When you visit the Website, we may automatically collect:

• IP address
• Device type
• Browser type
• Operating system
• Pages visited
• Referring website
• Time spent on pages
• Website usage analytics
• Cookies and similar tracking technologies

We may use your information to:

• Process reservations and event registrations
• Respond to inquiries and customer service requests
• Send event updates and confirmations
• Provide marketing communications and promotional offers
• Improve our Website and customer experience
• Analyze Website performance and visitor behavior
• Detect fraud, abuse, or security incidents
• Comply with legal obligations

If you opt into receiving marketing communications, we may send promotional emails, SMS messages, event announcements, special offers, and updates.

You may unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Replying STOP to text messages
• Contacting us at legal@sorabyhc.com

Consent to receive marketing communications is not a condition of purchase.

We use cookies, pixels, analytics tools, and similar technologies to improve Website functionality and measure marketing effectiveness.

These technologies may be used to:

• Remember user preferences
• Analyze Website traffic
• Track advertising performance
• Improve user experience

You may control cookies through your browser settings. Disabling cookies may affect Website functionality.

We may use third-party analytics and advertising providers, including:

• Google Analytics
• Google Ads
• Meta (Facebook and Instagram)
• Other marketing and advertising platforms

These providers may collect information about your interactions with the Website and use cookies or similar technologies to measure advertising effectiveness and improve services.

We do not sell personal information.

We may share information with:

• Reservation and event management providers
• Payment processors
• Marketing and email service providers
• Analytics providers
• Professional advisors
• Government authorities when required by law

We may also disclose information to protect our rights, property, safety, or legal interests.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to:

• Provide requested services
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

The Website is not directed toward children under 13 years of age. We do not knowingly collect personal information from children under 13.

If we learn that information has been collected from a child under 13, we will take reasonable steps to delete it.

Depending on your state of residence and applicable law, you may have rights regarding your personal information, including:

• Access to personal information
• Correction of inaccurate information
• Deletion of certain personal information
• Opting out of certain marketing communications

To submit a privacy request, contact:

Email: legal@sorabyhc.com

We may verify your identity before responding to requests.

The Website may contain links to third-party websites, reservation platforms, ticketing services, or social media platforms.

We are not responsible for the privacy practices or content of those third-party services.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.

Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

SORA by Hotel Collection

Email: legal@sorabyhc.com

Website: soraworldcup.com